Open in Perth where the customers already are.
Overseas equipment makers, engineers and technology firms choose Perth to be close to mining, energy and gas customers, and to work in a time zone that overlaps Asia. Whoever you put in first sets the tone.
Where entries lose time
The product is proven elsewhere. Proving it here is the slow part:
Prequalification before the first quote
Large operators screen suppliers on safety, capability and references, and a new entrant has no local record.
A resident director to find
An Australian company needs a director who lives here, and a new entrant rarely has one lined up. Who takes that seat is a decision for you and your advisers.
Introductions matter
Large operators buy from suppliers they already trust, and a cold approach rarely gets past the gate without someone who knows the sector.
Staff before sales
Hiring a local team ahead of the first contract is an expensive way to learn.
A fractional executive acts as your country lead in the early months. They work out who buys, build the prequalification pack, set up the structure with your advisers and pursue the first contract, so head office commits with evidence.
Who this is for, and who it is not
Best for
- International companies opening their first Australian entity
- Entrants who need speed and local knowledge from day one
- A launch that needs commercial, finance and operations led at once
- Businesses testing the market before committing to a full local C-suite
- A distributor or partner in place, but no one owning the market strategy
Not for
- A pure legal or licensing task an adviser should handle
- Businesses with no product or offer ready for the market yet
- A one-off market study with no intention to enter
- Companies wanting a nominee rather than an operating leader
Our part in the entry
Opening here needs a credible local operator and someone reporting back to head office honestly. We provide the first and stay in the second role.
Head office kept informed
We hold regular reviews with you and the country lead, so head office hears about progress and drift from us rather than from the market.
The collective for the unfamiliar parts
The country lead can turn to our collective of 800+ for experience with prequalification, local hiring and first contracts with operators.
Continuity across the distance
The entry brief and the progress to date stay on our file. Should the country lead leave, the replacement search and the handover are ours to run.
Matched for the operators you want
We look for someone who has sold to the mining, energy or gas operators you are targeting.
Market entry works in phases, not a single launch
From pre-entry setup to an established business, with the scope adjusting as you go.
Pre-entry: setup and strategy
Entity structure recommendation, regulatory navigation, early relationship building, and market intelligence gathering, before you arrive.
Landing: first 90 days
Commercial engagement begins. Operational infrastructure established. Team building starts. Financial and compliance framework is operational.
Traction: months 3–12
Commercial pipeline develops. Operational model proves out. Team grows. Leadership needs evolve and scope adjusts.
Establishment: months 12–24
Business is established. Revenue is evidence-based. Specific functions may transition to full-time hires. We advise on when and how.
The market-entry leadership stack
Most entries need more than one function led at once. Start with the one under most pressure, then add others as you establish.
Market entry needs leadership across commercial, finance, operations and people
Start with the function under the most pressure, then add others as the entry matures.
Our executives bring market-entry experience from
